This Privacy Policy applies to:

A/S Dyrehavsbakken
Dyrehavsbakken 51.1
DK-2930 Klampenborg
Denmark

("Bakken", "we", "us", or "our")

and to all customers, visitors, members, and business partners whose personal data we process.

2. What Personal Data We Collect

Depending on how you interact with us, we may collect and process the following categories of personal data:

Marketing and MitBakken Membership

• Name
• Email address

We process this information to administer your MitBakken membership and to send newsletters, offers, and marketing communications where you have provided your consent.

Legal basis: Consent (Article 6(1)(a) GDPR).

Purchases in Our Webshop

• Name
• Address (where applicable)
• Telephone number
• Email address
• Order and transaction information

Payment card details are processed securely by our payment provider, ReePay. Bakken does not store payment card numbers or other payment credentials.

We process this information to complete purchases, deliver products and services, provide customer support, and comply with legal obligations.

Legal basis: Performance of a contract (Article 6(1)(b) GDPR) and compliance with legal obligations (Article 6(1)(c) GDPR).

3. How and When We Collect Personal Data

We collect personal data when you:

• Make a purchase through our webshop
• Sign up for MitBakken
• Subscribe to our newsletter
• Contact us through forms, email, or other communication channels
• Interact with our marketing activities
• Use our websites and digital services

4. Sharing of Personal Data

We only share personal data where necessary and in accordance with applicable data protection legislation.

Meta (Facebook and Instagram)

Subject to your consent, we may share a hashed (encrypted) version of your email address with Meta Platforms Ireland Limited for the purpose of creating custom audiences and lookalike audiences. This allows us to deliver relevant advertising through Meta services, including Facebook and Instagram.

Service Providers and Data Processors

We use trusted third-party suppliers to provide website hosting, webshop operations, email marketing, and related technical services.

Website Provider

bDnordic ApS
Solrød Center 65, 1st Floor
2680 Solrød Strand
Denmark
Email: contact@bdnordic.com

bDnordic hosts and maintains our website and acts as our data processor. A Data Processing Agreement has been concluded.

Webshop and MitBakken Platform

Webto
Sverigesvej 16
4200 Slagelse
Denmark
Email: info@webto.dk
Phone: +45 7199 4840

Webto hosts and maintains our webshop and membership platform and acts as our data processor. A Data Processing Agreement has been concluded.

Email Marketing Provider

MarketingPlatform ApS
Birkmose Allé 39
6000 Kolding
Denmark

MarketingPlatform hosts email addresses and manages our email marketing activities on our behalf. A Data Processing Agreement has been concluded.

5. Cookies

When you visit bakken.dk or shop.bakken.dk, we use cookies and similar technologies to collect information about your use of our websites.

Some cookie-related information may be shared with third parties for analytics, functionality, and marketing purposes.

For more information, please refer to our Cookie Policy.

6. AI Chat Function

We provide a chat function on bakken.dk through our service provider, GetKarla.ai.

Information submitted through the chat may be processed and analyzed to improve the quality, functionality, and performance of the service.

We encourage users not to submit sensitive personal data through the chat function.

For more information about how chat-related data is processed and protected, please refer to GetKarla.ai's information regarding data protection and security.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by applicable law.

Marketing Data

Personal data processed for marketing purposes is retained until you withdraw your consent or unsubscribe from our communications.

We regularly remove inactive subscribers from our marketing databases.

Transaction Data

Information relating to webshop purchases may be retained in order to assist customers with replacement tickets, gift cards, and customer service inquiries.

Accounting-related information is retained for five years plus the current financial year in accordance with Danish bookkeeping legislation.

8. Data Security

We implement appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.

Our systems are protected through security measures including firewalls, antivirus protection, monitoring, and access controls.

In the event of a personal data breach, we will notify the Danish Data Protection Agency and affected individuals where required by applicable law.

9. Your Rights

Under the General Data Protection Regulation (GDPR), you have the right to:

• Access your personal data
• Rectify inaccurate personal data
• Request deletion of your personal data
• Restrict processing of your personal data
• Object to processing of your personal data
• Withdraw consent at any time where processing is based on consent
• Request data portability where applicable

To exercise any of these rights, please contact us at:

bakken@bakken.dk

10. Complaints

If you believe that our processing of your personal data violates applicable data protection law, you have the right to lodge a complaint with the Danish Data Protection Agency:

Datatilsynet
Borgergade 28
1300 Copenhagen K
Denmark

Phone: +45 33 19 32 00
Email: dt@datatilsynet.dk

Further information is available at www.datatilsynet.dk.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal obligations, or data processing activities.

The latest version will always be available on our website.